With the profound changes in population structure, the℃of aging in China is increasingly deepening, and the health and consumption views of the elderly population are undergoing structural adjustments and profound changes. According to data from the National Bureau of Statistics, the population aged 60 and above in China will exceed 310 million in 2024, accounting for 22% of the total population, of which the population aged 65 and above will exceed 220 million. इस संदर्भ में, उम्र उपयुक्त खिलौने नए उपभोक्ता बाजार में परिधीय श्रेणियों से कूद गए हैं। According to data from an e-commerce platform, the search volume for "age appropriate toys" increased by 124% year-on-year in 2024, with a 70% increase in transaction volume. 55 और उससे अधिक आयु के उपभोक्ताओं का अनुपात बढ़ रहा है। Products such as smart chessboards, wrist balls, and rebound fitness balls continue to sell well, not only due to the gradual improvement of industrial layout driven by policies, but also reflecting the transformation of China's silver haired population's health needs from "elderly care" to "enjoying old age". आयु उपयुक्त खिलौने "मनोरंजक उपकरण" से "स्वास्थ्य वाहक" में अपग्रेड कर रहे हैं।
The hot market for elderly friendly toys in our country is a diverse concerto composed by top-level policy design, market demand driving, and industrial innovation response, directly benefiting from the systematic planning of the silver haired economy at the national level. From the "National Medium - and Long Term Plan for Actively Responding to Population Aging", to the "14th Five Year Plan for Healthy Aging", and to the "Opinions on Developing the Silver Hair Economy to Enhance the Welfare of the Elderly", emphasis is placed on supporting the development of intelligent interactive and health monitoring products that accurately meet the health needs of the silver hair population's iterative upgrading.
